Radio online 2 - Chloe Cameron

By 1997, the RealAudio technology had mastered the art of programming multiple events, including music, live broadcasts, and sporting events, after numerous iterations of trial and error and constant upgrades (Bottomley, 2020). To give listeners access to a variety of sports content from a single source, AudioNet initially aired programming that was mostly sports-related utilizing RealAudio technology. They constructed a web portal (similar to a search engine today) with additional content like news, weather, entertainment, etc. in order to profit from the undeveloped broadcasting rights. This radio-to-web transfer was a resounding success because it assisted businesses looking to advertise their goods to a larger audience. In a similar manner, using streaming services to reach a larger audience than radio could is sufficient. Early in the new millennium, Pseudo finally debuted as a radio program with a focus on the Internet. It was a location where users could access the specialized chat rooms that made up a big portion of pseudo.com's fun. In a similar manner, many podcasts found on streaming services have fanbases on other social platforms where they can chat about the podcast of the week. Or, we can consider how chatrooms have been remediated today into comment sections on social media feeds.

With the inclusion of a camera, the internet radio on pseudo.com swiftly transformed into internet-TV, which made a significant contribution to the modernization of radio as a streaming service. Talk radio shows emerged as a result of the expansion of AudioNet from sports broadcasting and the popularity of Psuedo.com for chat rooms and the interactive experience. One of the most alluring aspects of online radio was the chance to communicate and connect with one another. Thinking about this remediation today in the year 2023 podcasts on streaming services offer flexibility and chronicity that radio cannot give as easily. "That seamless integration of podcasts in people’s lives might be the key feature of what is otherwise a relatively low-tech medium that pretty much recycles the codes and craft of radio" (De Maeyer, 2017). This transition from chat room chats to radio talk shows was facilitated by the ability to communicate with the host or other guests. Today's modern communication channels all incorporate the two-way communication and live-ness of the radio online. The Brian Lehrer show was broadcast on the WNYC channel with the idea that radio is a social medium. It was intended to give the impression that you were still living separate lives at home while yet being able to connect online. Before the daily broadcast, the 1998-born soapbox program collected listeners' thoughts and themes so that they might be incorporated and the program could determine how the general public felt about the issues. Real discussion was featured on the WNYC Brian Lehrer show regarding regional and federal politics, the economy, crime, the law, education, and housing policy. Leher thought that discussion radio could bring people together rather than drive them apart. Do you believe that radio or podcasting today has this same effect?


Bottomley, A. (2020) Sound Streams: A Cultural History of Radio-Internet Convergence. University Of Michigan Press.

De Maeyer, J. (2017). Podcasting is the New Talk-Radio. The Atlantic. Technology. Retrieved from https://www.theatlantic.com/technology/archive/2017/05/how-podcasting-is-shaping-democracy/524028/

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