Streaming Services as an Remediation of Radio

     Chan-Olmsted, S., Wang, R., & Hwang, K.-H. (2020). Substitutability and complementarity of  broadcast radio and music streaming services: The millennial perspective. Mobile Media &   Communication, 8(2), 209–228. https://doi.org/10.1177/2050157919856647      The basic definition of a streaming service reads it as, “ An online provider of entertainment that delivers content such as music and movies via an internet connection to the subscriber's computer. The sub-based services allow users to listen to copy right restricted music online that is otherwise unavailable. Some services require a subscription to avoid advertisements and other limitations such as blocked music. They typically incorporate other features that help you to find new music based on things you have previously listened too, and in recent days you can add friends on music streaming platforms and share playlists with them. Hearing these explanations seems very stra...

  Podcasts are also a remediation of radio as podcasts have reinvented the audio medium into a new format connecting listeners to a more personalized format of radio talk shows. Podcasting is a lot more personalized as listeners are able to choose from a variety of options whereas with radio talk shows there are a lot fewer options (Bonini, 2022). Advertising will soon become more popular in podcasting as it is an efficient way for advertisers to promote their products. 63% of podcast listeners said that they had bought a product after hearing about it on a podcast. Podcasting has a more niche audience compared to radio which can work in the advertiser’s favour.  As well, podcasts are going to be more data-driven so podcasters and advertisers are better able to deliver content to their users that they know they are interested in. For example, podcasts that cater to teenage/young adult girls such as The Call Her Daddy podcast would be smart to collaborate with advertisements fo...

Streaming services have become the most popular way of listening to music with more people turning away from radio and to streaming services. However, streaming services are essentially a remediation of radio as the concept behind it is the same but the format has just changed to become more convenient and personalized.   Streaming services will only continue to get more personalized and user-friendly as time goes on.  Streaming services have made accessing music more accessible by having any genre of music, artist or playlist available at users’ fingertips. However, some of the implications of this include that it is corporations such as Spotify and Apple Music that are benefiting and not the artists directly.  One shift that will come for the future of streaming services is a new revenue platform. Even though streaming services are becoming more popular and the wave of the future many would believe that artists would see an increase in revenue however, that is not ...

 As forms of audio broadcasting, the interrelated relationship between the two, as streaming services have changed the ways in which people consume audio content and have had an impact on the radio industry, it is important to acknowledge the differences and similarities between radio and streaming services.  The first difference is their programming and content. Radio stations are typically limited by format, genre, and programming schedule. They offer a set list of songs, shows, and advertisements that is often curated by DJs or producers. Streaming services, on the other hand, offer a vast library of music, podcasts, and other audio content that can be accessed on demand. Users have greater control over what they listen to and when they listen to it. Next is personalization. While radio stations may play songs that are popular or fit a certain genre or format, streaming services are able to use algorithms and user data to provide personalized recommendations and playlists b...

By 1997, the RealAudio technology had mastered the art of programming multiple events, including music, live broadcasts, and sporting events, after numerous iterations of trial and error and constant upgrades (Bottomley, 2020). To give listeners access to a variety of sports content from a single source, AudioNet initially aired programming that was mostly sports-related utilizing RealAudio technology. They constructed a web portal (similar to a search engine today) with additional content like news, weather, entertainment, etc. in order to profit from the undeveloped broadcasting rights. This radio-to-web transfer was a resounding success because it assisted businesses looking to advertise their goods to a larger audience. In a similar manner, using streaming services to reach a larger audience than radio could is sufficient. Early in the new millennium, Pseudo finally debuted as a radio program with a focus on the Internet. It was a location where users could access the specialized c...

Streaming services are digital audio platforms that enable users to access and listen to audio content at any time. Apple Music, Pandora, and Spotify are examples of well-known streaming services. To understand this transition, it is important to examine radio and streaming services more closely and consider the advantages and disadvantages of each media. This will help to further understand what future remediations could be possible. According to Andrew Bottomley, a radio is any non-music sound medium that has been specifically designed to be listened to by a listener via electromagnetic waves (2020). Thinking about any examples that may come to mind as you contemplate this concept may include broadcast news radio, talk programs, walkie-talkies, amateur radio, podcasts, and/or sports commentary. The list is endless. The sociability of these audio platforms is a key aspect of radio. The unspoken link that results from radio between the speaker and audience, as previously mentioned by M...

Jess Beard - 190587910 M. McLuhan. (2013). Radio: The Tribal Drum. Understanding Media: The Extensions of Man.  McLuhan argues that the radio is the extension of the central nervous system and is the only media matched by human speech (McLuhan, 2013). Radio became a medium that embellished existing societal functions and continued cultural importance. The same can be said about streaming services. They became a medium that embellished existing social functions and continued cultural importance by extending the previous conditions and acceptances of radio. This is not to say radio has been replaced by streaming services but rather were designed to be better equipped to modern society. This can be noticed with the accessible, free, fast-paced, versatile and personalized nature of streaming services. And in respect to McLuhan’s arguments concerning the tribal drum, streaming services or in his case radio, are very intimate.  Radio is taken more seriously as it affects people more...

Part 1: Jess Beard - 190587910 M. McLuhan. (2013). Radio: The Tribal Drum. Understanding Media: The Extensions of Man.  I’m going to start our conversation of streaming services as a remediation of radio using Marshall McLuhan's extensions of man in regards to radio as a medium. McLuhan examines how emerging media influences the ways societies interpret and perceive the information conveyed as well as any consequences. McLuhan argues that the content of a medium is always influenced by existing mediums. Mediums are not just extensions of previous media but of ourselves.  In regards to the radio, McLuhan proposes the theory of the “tribal drum” arguing the aural effects and influences of radio broadcasting on society and culture. McLuhan argues that the transmission of radio has turned society into a single echo chamber embedded into our psyche like no other medium (McLuhan, 2013). We can use McLuhan’s tribal drum to discuss streaming services being a remediation of radio. Radi...