Future of Podcasts

 Podcasts are also a remediation of radio as podcasts have reinvented the audio medium into a new format connecting listeners to a more personalized format of radio talk shows. Podcasting is a lot more personalized as listeners are able to choose from a variety of options whereas with radio talk shows there are a lot fewer options (Bonini, 2022). Advertising will soon become more popular in podcasting as it is an efficient way for advertisers to promote their products. 63% of podcast listeners said that they had bought a product after hearing about it on a podcast. Podcasting has a more niche audience compared to radio which can work in the advertiser’s favour. 


As well, podcasts are going to be more data-driven so podcasters and advertisers are better able to deliver content to their users that they know they are interested in. For example, podcasts that cater to teenage/young adult girls such as The Call Her Daddy podcast would be smart to collaborate with advertisements for health or beauty products since that fits their audience demographics. Since there are fewer radio stations compared to podcasts radio audiences are a lot wider making it harder for advertisers to find a niche market. Ultimately podcasts will continue to become more personalized, allowing users to find something that suits their needs (Roe, 2021). 


Citations


Bonini, T. (2022). Podcasting as a hybrid cultural form between old and new media (PRE-PRINT). 

Roe, A. (2021, April 8). What is the future of music streaming? The Click Hub. Retrieved April 16, 2023, from https://theclickhub.com/what-is-the-future-of-music-streaming/ 

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