Future of Streaming Services

Streaming services have become the most popular way of listening to music with more people turning away from radio and to streaming services. However, streaming services are essentially a remediation of radio as the concept behind it is the same but the format has just changed to become more convenient and personalized.  


Streaming services will only continue to get more personalized and user-friendly as time goes on. 

Streaming services have made accessing music more accessible by having any genre of music, artist or playlist available at users’ fingertips. However, some of the implications of this include that it is corporations such as Spotify and Apple Music that are benefiting and not the artists directly. 


One shift that will come for the future of streaming services is a new revenue platform. Even though streaming services are becoming more popular and the wave of the future many would believe that artists would see an increase in revenue however, that is not the case. It is the streaming platforms such as Spotify and Apple Music that are taking most of the profits and for artists that are just starting out it can be very hard for them to make a living based on the revenue structure that is in place for streaming services. 


Many believe that this will not be viable long term and some artists and record labels have gone as far as pulling their music from streaming services as they believe that streaming services are not fairly compensating artists for their work. Artists used to be able to make more money in the past listeners would have to buy physical CDs or pay for each track individually on Itunes however, that is not the case anymore (Marshall, 2015). 


Citations


Marshall, L. (2015). “Let”s keep music special. F-Spotify’: on-demand streaming and the controversy over artist royalties. Creative Industries Journal, 8(2), 177–189. https://doi.org/10.1080/17510694.2015.1096618

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